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Continue reading →: Search Engine Optimisation: An Ambidextrous Digital Endeavour
I’m left handed. I draw, I paint, I play music, and I enjoy creating. These are hobbies that some would label as ‘artistic endeavours’ and ‘right brain activities’. But I also enjoy ‘left brain’ activities that would require analytical and technical capabilities. Such as writing this blog, for example. Or…
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Continue reading →: Understanding Influencer Magic: Aligning Core Values for Brand Success
In the age of all things digital, influencer marketing has emerged as an incredibly powerful strategy for brands to connect with their target audiences authentically. It only takes a glance at your Instagram Explore page or your TikTok For You page to see the all-too-familiar sponsored posts and product recommendations…
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Continue reading →: Duolingo’s Rise to TikTok Stardom: The Power of Authenticity
In the ever-evolving landscape of digital marketing, businesses are increasingly adopting personas to connect with their audience on a more personal level. Gone are the days when companies were perceived merely as faceless entities; today, they are embracing the power of personification to engage and resonate with consumers in a profound…